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How to brief a website project (even if you are not technical)

You do not need technical language. You need clarity about what the website must do.

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Answer these questions

Who is the website for? What should they be able to do on it? What content do you already have? Who will update it? What does success look like in six months?

With those answers, any good digital professional can recommend the right approach.

Tell me what you’re working on.

I’d like to hear about it. Tell me what your organization, practice or brand needs from digital, and I’ll tell you plainly how I can help, or who can if it isn’t me.

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