Most digital problems are coordination problems
Before you buy another tool or hire another vendor, look at how the pieces you already have connect.
Read the articleNews & insights on running digital well.
Practical notes for organizations and digital teams: what is changing, what to do about it and what I am working on.
What the rise of mobile payments means for small online stores
Customers expect to pay the way they pay everywhere else. Stores that make checkout difficult lose sales quietly.
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Schools are rethinking how they communicate with parents
Parents want fewer channels and clearer information. Schools are consolidating.
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Businesses are paying for software they barely use
Subscription creep is one of the quietest costs in a modern organization.
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Who really owns your domain name?
If you cannot answer this in a minute, you have a risk worth fixing this week.
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Build, buy or fix? A simple way to decide
Not every digital problem needs a new project. Sometimes the best decision is to repair what you have.
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Consistency beats frequency on social media
Posting every day is less important than looking and sounding like the same organization every time.
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Your website is part of your customer service
If people cannot find answers on your website, they call, message — or leave.
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Five digital basics every school should get right
Before investing in new platforms, make sure the fundamentals are working.
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