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Blog · Digital media

Consistency beats frequency on social media

Posting every day is less important than looking and sounding like the same organization every time.

News

A page that posts three times a week with clear, consistent content builds more trust than one that posts daily with no direction. Decide what you want to be known for, agree a simple calendar, and make sure someone is responsible for replies.

Tell me what you’re working on.

I’d like to hear about it. Tell me what your organization, practice or brand needs from digital, and I’ll tell you plainly how I can help, or who can if it isn’t me.

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