Most digital problems are coordination problems
Before you buy another tool or hire another vendor, look at how the pieces you already have connect.
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What the rise of mobile payments means for small online stores
Customers expect to pay the way they pay everywhere else. Stores that make checkout difficult lose sales quietly.
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Schools are rethinking how they communicate with parents
Parents want fewer channels and clearer information. Schools are consolidating.
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Businesses are paying for software they barely use
Subscription creep is one of the quietest costs in a modern organization.
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Who really owns your domain name?
If you cannot answer this in a minute, you have a risk worth fixing this week.
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Build, buy or fix? A simple way to decide
Not every digital problem needs a new project. Sometimes the best decision is to repair what you have.
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Consistency beats frequency on social media
Posting every day is less important than looking and sounding like the same organization every time.
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Your website is part of your customer service
If people cannot find answers on your website, they call, message — or leave.
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Five digital basics every school should get right
Before investing in new platforms, make sure the fundamentals are working.
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Why I build products of my own
Building and running my own platforms keeps my advice practical.
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