
Why I build products of my own
Building and running my own platforms keeps my advice practical.
Read the articlePractical notes I write for organizations, practitioners and people in public life: what is changing in digital, what to do about it, and what I’m working on.

Building and running my own platforms keeps my advice practical.
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You do not need technical language. You need clarity about what the website must do.
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Buy for the work people do, not the spec sheet.
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If nobody can, you are paying for complexity you do not need.
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A look at how we approach organizations with many vendors and no single owner.
Read the articleI’d like to hear about it. Tell me what your organization, practice or brand needs from digital, and I’ll tell you plainly how I can help, or who can if it isn’t me.