The person behind the work

Bello Habeeb Adeshina, Founder at The Shina Bello

I’ve worked in digital for most of my career.

For more than nine years I have worked in digital operations and communications roles: running websites and platforms, managing content and social channels, coordinating campaigns, looking after devices and systems, and supporting the people who use them every day.

Along the way I have helped organizations in different industries reach some of their goals through digital: more enquiries, smoother operations, clearer communication and teams that can finally find what they need.

Two kinds of organizations, one way of working.

Physical organizations, from schools and NGOs to retail outlets, professional practices and service businesses, need their digital footprint and operations managed properly so they can focus on the people in front of them.

Digital businesses, from startups to digital agencies, need their content, communications strategy and platforms run like a system. The work looks different, but the approach is the same: understand the goal, sort out the details and keep it running.

Think Digital, think Shina.

The slogan is a promise. When something digital comes up in your organization, whether it is a broken website, a campaign, a device order or a whole digital operation, you should know exactly who to call. My work covers four areas, digital technology, digital marketing, digital media and digital support, so you do not have to coordinate four different vendors.

How I work.

Listen: understand the organization, the goal and what is getting in the way.
Audit: find out what you already have, who controls it and what it costs.
Plan: agree a practical scope, in plain language, before work starts.
Implement: build, fix, set up and launch, with your team kept in the loop.
Manage: stay on as the person responsible, so it keeps working.

Beyond client work.

I build products of my own: CEO’s Corner, a private sanctuary for leaders, and SkoolBuy, a branded online shop for schools. I also run The Shina Bello Shop for personal and corporate technology gifts and write about digital on the News page. The Shina Bello TV is coming soon.

Kind words from clients and employers