THE SHINA BELLO
Let’s Talk

Content, communications and platforms for startups & digital agencies.

Your growth depends on content that ships and communications that land. Bring me in for a defined project or scoped ongoing support, and I’ll plan and run the content, channels and platforms needed to move your priorities forward.

Turn content and communications
priorities into finished work.

  • Content & communications strategy
  • Social, email & community management
  • Launches, campaigns & product updates
  • Platforms, automations & analytics
Talk about your digital needs

Everyday work

Move content and comms off the backlog.

You may know exactly what should go out but lack the time or the hands to get it done. The launch needs a plan, the newsletter has slipped, the community needs answers and the CRM needs cleaning up.

I can take a clear request from brief to published, or help turn a growth goal into a practical content and communications plan, then set up the platforms so the work keeps running without you chasing it.

Who I work with

Two kinds of digital teams I work with.

1Startups

You need traction, not a content department. I set up the channels, plan and produce the content, run launches and product updates, and build simple reporting that shows what is working, so founders can stay focused on the product.

  • Positioning, messaging and launch plans
  • Founder and company content
  • Product update and onboarding emails
  • Community and social channels
  • Investor and partner updates
Talk about your startup

2Digital agencies

You own the client relationship and the creative direction. I work behind the scenes as an extra pair of experienced hands for content operations, campaigns and platforms, white-labelled when you need it.

  • Content production and scheduling for clients
  • Social and community management
  • Campaign setup and reporting
  • Website, CMS and platform admin
  • Overflow support when your team is stretched
Talk about an agency project

Work you can bring me

What each service
looks like for you.

The same four service areas, applied to teams that live online.

01Digital Technology

The systems your organization runs on.

  • Websites and landing pages kept fast and current
  • CMS, e-commerce and no-code platforms
  • CRM and email platform setup
  • Integrations and automations between your tools
  • Analytics, tracking and dashboards

02Digital Marketing

Getting found, chosen and remembered.

  • Go-to-market and launch campaigns
  • Paid social and search management
  • Email marketing and lifecycle sequences
  • SEO and content distribution
  • Performance reporting you can act on

03Digital Media

Content and communications with a plan behind them.

  • Content strategy and editorial calendars
  • Social content production
  • Video, podcast and webinar workflows
  • Brand voice, templates and guidelines
  • Community management

04Digital Support

Someone to call when it matters.

  • Ongoing content operations retainer
  • Platform admin and troubleshooting
  • Tool audits that cut unused subscriptions
  • Documentation and clean handovers
  • Training for new team members

Kind words from clients and employers

“Thank you so much for all your hard work, Bello. You can reach out anytime if you need anything.”

Katie KeithKatie KeithFounder of Barn2 Plugins

Common questions

A few things digital teams usually want to know.

Can you work with our existing team and tools?

Yes. I fit into the way you already work: your project board, your channels and your tools. Where a tool is not earning its place, I will tell you.

Do you offer white-label work for agencies?

Yes. I can work under your brand with your clients, or behind the scenes with your team, and keep the client relationship firmly yours.

Can we start with a single launch or campaign?

Yes. Many relationships start with one defined project. If it goes well, we can agree a monthly scope for the work that follows.

Which platforms do you work with?

The tools most teams already use: WordPress and other website builders, Google Workspace and Microsoft 365, Meta and the major social platforms, and the common email, CRM and automation tools. If something is outside my lane, I will say so and bring in the right person.

How do you price ongoing work?

As a monthly plan with a clear scope: what I will deliver, how quickly I respond and how we report. You can adjust it as your priorities change.

What are you working on?

Tell me what your organization needs from digital, or the work your team needs help with.

Let’s Talk